How it works: To edit any image on this app requires just three steps: take a pic, apply a filter, save and then share with the world. You can simply apply its artistic filters, which replicate the works of famous artists: Munk, Picasso as well as world famous ornaments and patterns, in few simple clicks. Interface and ease of use: It has a clutter-free interface similar to that of Instagram. Most of the images edited by Prisma look like vintage paintings of the Picaso arena-all thanks to its built-in filters. Usability: Prisma is an interesting photo editing app, which can turn any photo into an artwork instantly. So let’s dig a bit deep and check what the hullabaloo is all about. This new app is being touted as the next Instagram. Well, there is another app for you called Prisma. Long term success or not, one thing’s for certain – be prepared to see a lot more of Prisma images over the coming weeks.So you are a selfie addict and can’t get enough of Instagram. Who’d have thought that a company whose USP was deleting your images after 10 seconds would end up being worth $20 billion? Not so long ago, Flappy Bird had gotten off to a similar start, but its appeal had fizzled out quickly. The internet’s memory is notoriously fickle, and fads can be replaced in weeks. While the product has undeniable appeal, it’s possible that it could be short lived. It remains to be seen though if Prisma can sustain its momentum. The #prisma while sharing on Instagram is optional, but it already has over 500,000 shares.
It takes the processing to the cloud, and does a nifty job with the marketing too. While the concept of repainting images isn’t new, Prisma does it faster and more elegantly than its competitors. The app has emphasized on user friendliness and speed. This causes the app to go viral.Īnd Prisma has cleverly made sure that it helps with this virality. He says that Prisma has a “Unique Bragging Proposition”, which causes users to share their pics with others. The Freecharge founder knows a thing or two about building viral products, having sold his company to Snapdeal in one of India’s biggest tech acquisitions. “Prisma is bound to become huge in the next 30 days”, posted Kunal Shah on Facebook, adding a picture of his own. Experts believe it could be a phenomenon. According to reports, its user base is growing at such a rate that Prisma is having to expand its server space by 100 percent every day.īut investors have been quick to lend support –, one of Russia’s biggest companies has already reportedly pumped in $2 million into the app. And millions of ordinary people have followed their lead.Īll this is good news for the app’s developer, Russian Alexei Moiseyenkov. In interviews, he has admitted that the success of Prisma has come as a complete surprise. It has been used by supermodel Irina Shayk, and the Prime Minister of Russia Dmitry Medvedev recently uploaded a picture through it.
Prisma has already managed to attract some high profile fans. The options, though, are slightly more highbrow than your average Instagram filter – the app lets you pick your picture to be transformed into the style of a famous painter, say a Van Gogh or a Picasso. It allows users to modify their photos, much like Instagram filters.
Less than 2 weeks after its launch, despite being only available on Apple iOS so far, it had been downloaded a staggering 1.6 million times. It had taken one and a half months to develop. It was uploaded on 11th June without much ceremony. On the face of it, it’s just an ordinary photo manipulation app. If you haven’t heard of Prisma yet, you will soon.